Cannes Lions
DON, Buenos Aires / EASY / 2019
Overview
Entries
Credits
Background
Statistics confirm that in Argentina young adults leave their parents home later every year.
Execution
This TVC shows us that it isn´t due to economic reasons nor trends that they stay at their parents home.
The real reason of this behaviour in Argentina´s young people is that they feel comfortable at their parents home. And this is Easy Home Improvement Store fault. (retail)
This TVC shows kidults in a funny way for everyone except their parents.
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