In keeping with Steppenwolf’s spirit of originality an evolution, the Steppenwolf 40 series of posters explore what happens when one genre of artists, actors, inspires another genre of artists, designers. It represents how art performed on stage translates to art presented on a page. How a play of many acts and moments is translated into a single thought provoking image. It is, Art, inspired by Art.

Steppenwolf recruited 40 of the world’s finest designers, illustrators, photographers, and typographers to produce these posters. They were free to create whatever they wanted, with just two requirements. Requirement one was to use the theater’s signature black, red and white color palette. Requirement two was to make the posters amazing.

With such a limited run, the Steppenwolf 40 posters became collectible artifacts for all those involved in the theater community. They also helped reach new audiences. People who had never been to the theater are now aware of the theater’s history and productions. They’ve also helped to add excitement about the theater’s upcoming productions, activate new ticket subscriptions and reinvigorate the theater’s partners. They also help celebrated the theater’s traditions by turning the posters into art itself.