Cannes Lions
RADICAL MEDIA, New York / HORMEL / 2017
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Soup and stew company Dinty Moore’s newest commercial titled “Stewski” depicts a lumberjack hard at work chopping down trees in the dead of winter. The spot’s informational ballad plays in the background, singing of how cutting trees is exhausting work and it takes a hearty meal to keep our main character going. The smell of Dinty Moore’s stew is so enticing that it encourages a native beaver to help our lumberjack work. After a productive day in the woods the lumberjack and beaver celebrate by cheering with the “beer of meals,” Dinty Moore stew.
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