KEY ISSUEOasis:2nd non alcoholic beverage on the french market after Coca ColaOasis is a still fruit drink which consumption is mainly driven by mothers and kids (2/3) but also by a newly identified group : young men 18-25yo (1/3)Given the 15-25yo consumption potential, Oasis has to communicate on this new targetOBJECTIVEDevelop empathy with this new target to recruit and create loyaltySTRATEGY Capitalize on Oasis advertising territory : Fruits,Spring Water,Fun.Use young adults key media : Internet, Facebook, TV, outdoorCREATIONdevelop creations around sports,music,games and fun with animated characters.

2 TV Spots (musical, wedding): emphasize on the variety of flavours and promote the new peach-apricot beverage4 viral films (barbichette, hakasis, rock n fruits, où es-tu): objective:capitalize on buzz (non media spend except a partnership with Dailymotion)creations have been posted on video and music platforms + on some important blogs.a mini website: oasismore fun.com to relay the 3 first viral films.a Facebook application: to get closer to the young consumers through a Facebook application a canvas cover:the canvas cover was put on February 5th 2008 on Paris circular road. Almost 92 feet tall.