A new identity and packaging concept was conceived for Stillhouse 100% clear corn whiskey and an extended line of infused whiskeys with natural flavor. This kind of alcohol has historically had a bit of dangerous appeal. (Illegal distillers weren't regulated and production methods could be suspect.)

It's packaged in a 750mL stainless steel can- a unique and singular vessel in the spirits world, and suitable for the fun albeit daring attitude of the products (which ironically tastes delicious) The can weighs less and is more portable than glass, is unbreakable and 100% recyclable.

Multiple individual retailers had expressed a desire to order the brand's entire production for the recent launch. Sales information too soon to be released.

An initial run of 10,000 cases has been distributed with larger orders waiting for production.