Cannes Lions
OGILVY CAPE TOWN, Cape Town / CADBURY / 2008
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The commercial opens with young guys vying for the attention of a beautiful girl. Without remorse she shoots them down with scathing looks. The epic action is set against a backdrop of a battleground soundtrack complete with gunfire, helicopters and mortar explosions, which drive the visuals. The hero lead sees his dream girl, seizes the moment and navigates his way through the “battlefield” of dance floor politics. He gets the girl at the end. Cut to title ‘Stimorol. Chew life'.
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