Cannes Lions
SCARECROW COMMUNICATIONS, Mumbai / RELIGARE / 2011
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An old feeble man with diminished vision trying to show off his shooting skills to the villagers. He aims at a tiny sweet lemon kept on a young man’s head from afar. The quick-witted man replaces it with a huge pumpkin, which helps the old man succeed. Cultural Reference: In India (especially in the lower strata of the society) it’s customary for a woman break her bangles when her husband dies. Hence in the film, we see a woman breaking her bangles, when the old man loses his lens (as she thinks, her husband doesn’t stand a chance to survive).
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