The Stoli Hotel website serves as an online extension of the physical Stoli Hotel, a traveling hotel-themed nightclub visiting major US cities. Pernod Ricard wanted a companion website to support the event's concept and offer the opulence, grandeur and excitement of the real Stoli Hotel to those not able to attend. Fly recreated this experience online with a voyeur-friendly site that let visitors spy on the hotel's “guests” through the omniscient security camera control room. Jumping from room to room, a visitor can watch a high-stakes poker game in the casino, a ballet dancer practicing in his room or a sexy party in the ice bar downstairs.