Cannes Lions

Stop Asian Hate

PUBLICIS, New York / CITIGROUP / 2022

Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Using the well-trodden trope of COVID-19 advertising as a misdirect, Citi and Publicis New York created a film that demonstrated that the virus does discriminate, however, not in a way that you would have suspected.

Similar Campaigns

12 items

Citi Custom Cash - It Pays To Be You

CITI, New york

Citi Custom Cash - It Pays To Be You

2022, CITIGROUP

(opens in a new tab)