South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hidden

camera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them by

changing their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.

The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring the

viewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.”

With the support of a lawmaker, a female celebrity, an NGO for women, and others, influencers joined the campaign voluntarily, and the

campaign was spread on social networks such as Facebook, Twitter and YouTube with much support from users.

To directly deal with people downloading illegal voyeur videos, the Police Cybercrime Unit went undercover and entered the ‘online black

market' of such videos. Using dozens of different IDs and IP addresses to fool downloaders, they uploaded their fake voyeur videos.

From Oct.17 to Dec.17, 2017, a total of 3,500 fake voyeur videos were uploaded onto 23 file-sharing sites. For two months, 51,399

Peeping Toms downloaded the fake videos. The very moment the viewers watched the voyeur video, the police informed them of the

harm they were causing and gave them a stern warning.

51,399 Peeping Toms directly downloaded the fake videos. The fear of the police watching them curbed downloads, and the

circulation of illegal voyeur videos dropped by up to 21%.

Featured in all major news channels nationwide and in over 100 media channels globally, the campaign reached over 5M people.

It was not the end of the campaign. With the help from active social media users and credible influencers, it initiated a discussion

about penalizing those who viewed the voyeur videos.

A lawmaker and the South Korean government on their official blog also expressed their support of the campaign.

The Campaign took place from Oct.17 to Dec.17, 2017, and in November 2017, a bill to strengthen punishment for voyeur crimes

was proposed in the National Assembly.

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