Cannes Lions
CORCOISE FILMS, Mumbai / PERFETTI VAN MELLE / 2012
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The product is called Stop Not. The idea is to Not Stop. Exaggerated in the face of extreme adversity.In our film titled “War” we see a soldier eating Stop Not, paying no heed to all the explosions and exchanges of the battle that’s ensuing around him.Suddenly, the pack is blown out of the soldier’s hand and it lies in front of him in tatters and dead. A moment later the pack’s ghost rises into the air. The soldier is first shattered and silent and then goes into a mad rage. He exits his hideout screaming and shouting, “Kill me ! Kill me !”That is exactly what the enemy does. They shoot him dead. Now the soldier’s ghost rises out of the body and romantically flies upwards to reunite with the ghost of the Stop Not pack.Whatever happens Stop Not.
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