From Autumn onwards, it’s coming again: ‘The Cold Wave’. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. We gave Softis' pocket tissues a new mission. We made them a preventive measure against ‘The Cold Wave’.

Thanks to the heroic effort of the production team in Barcelona, hundreds of portraits were transformed into humorous caricatures and then into clouds of infection droplets. They show how anyone can be affected – if you are not using Softis pocket tissues.

Our motifs gained online traction and featured in various ad blogs and archives, earning free media space and boosting brand awareness.

(Names of blogs and archives: Adeevee, Ads of the World, Ads of Brands, Coloribus, LE BOOK, Design made in Germany, Advertolog, Gosee, etc.)