No less than 114 journalists have been murdered in their pursuit to uncover corruption in the Philippines. The worst atrocity occurred in 2009 when 57 journalists and their families were gunned down in the province of Maguindanao.The problem is so severe, many people in the country would rather ignore it than face the issue. This radio campaign sought to wake the public from this apathy.In this radio spot, we hear news readers being shot as they try to deliver the news on the radio.

The message: How far will it have to go before you take notice?