Cannes Lions

STOP VIOLENCE AGAINST WOMEN AWARENESS

M.E.C.H. McCANN ERICKSON COMMUNICATIONS HOUSE, Berlin / TERRE DES FEMMES / 2004

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Black screen.The female symbol turns up and comes closer. Haunting male voice: "Woman are loved, ...woman are honoured, ...woman are admired, ...women are worshipped." Sign turns over, looking like a gravestone. Voice: "And every 3rd woman worldwide is tortured, beaten, raped or murdered." "Terre des Femmes“ logo fades in.

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