We’ve developed special IKEA PAX software and made it available for free downloading.

This software gives you the same benefit as the actual products on your computer. It’s saving a lot of HDD space using archive-icons of the PAX Series. Just by using the software and sending PAX data cabinets by e-mail spreads the benefit and the software since it’s completely free to use.

By using the website as a promotion space, and standard IKEA newsletters to spread the address, we were able to achieve widespread propagation on a low budget.About 150,000 customers have so far downloaded the software at ikea.at.

The software helped to boost sales of the IKEA PAX series.