Cannes Lions

Storytime

HUNGRY MAN, Los Angeles / LAS VEGAS CONVENTION & VISITORS AUTHORITY / 2023

Film

Overview

Entries

Credits

Overview

Background

"Storytime" encourages parents to embark on the ultimate escape from their kids, giving them the go-ahead to indulge in all sorts of mischief. As the global capital of adult freedom, Las Vegas wanted to prompt adult visitors to be bold

and find an escape for themselves by any means necessary. "Storytime" is packed with witty humor and comedic nuance, reminding viewers of the importance of taking a break from their loved ones and recharging their batteries-- especially when it's in Las Vegas. There are few destinations that can

romanticize the experience without showing the destination itself, but by telling the story of how far some will go for the Las Vegas experience, this ad does just that.

Execution

In Storytime, a father reads his child a bedtime story the night before their planned family trip to Las Vegas. Doe-eyed, the child listens intently as his father tells a false narrative of Las Vegas, the mysterious destination where broccoli is the most popular food.

The boy’s face shifts to worry as his father continues to explain that broccoli is, in fact, the only food served in Las Vegas.

There’s even an entire street lined with skyscrapers — filled with dentists. At this point, fear sets in, and the child proclaims he does not want to go to Las Vegas with his parents tomorrow as he rolls over in bed. The message “You can bring your kids to Vegas,” appears as the father pumps his fist in triumph while

feigning disappointment, “but why would you?” Our father’s ploy to enjoy a child-free trip to Las Vegas was a success.

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