Cannes Lions
LEO BURNETT SOLUTIONS, Colombo / FINDMYFARE. / 2015
Overview
Entries
Credits
Execution
Findmyfare.com is Sri Lanka's first and largest online travel company.
Outcome
We observed that travelers are very picky and choosy about the things they stuff in their bags.
That is because they have a fear of paying for excess luggage. We drew our inspiration from this and what resulted was a campaign that not only provided assurance but urged people to carry things they normally would leave behind.