Eesti Ekspress, the flagship of Estonian investigative journalism, wanted to organise an end-of-the-year image campaign. We proposed an idea that would remind people of the work done by journalists for the reader.

The following main thesis formed:

“There are situations you do not want to find yourself in,

people you would rather not meet,

and places you cannot access.

You do not have to.

We'll do it for you.”

To convey the idea of “there are people you would rather not meet” over the radio, we did something never before done in the world. Our radio clip was read by a man sentenced to life imprisonment for a quadruple murder. Straight from the prison. Specifically for us.