Due to the success of the first two HowTo magazines, a third edition was produced to the highest quality specifications for a discerning target audience of marketing opinion leaders as well as for academic audiences and journalists. Renowned illustrators such as Olaf Hajek, Micah Lidberg and Tavis Coburn contributed their work. Guest authors include leading market research, innovation and advertising experts.

The Ogilvy HowTo magazine is a high quality, limited edition magazine format combining the best in design, illustration and original thinking.

The first 2 issues were out of stock almost immediately and numerous requests and orders for the third issue proved the popularity of the format. The HowTo Magazine is considered one of the top publications in the agency business.