There is a lot of information on the internet. In the digital world, you can find anything you want, from original content to the craziest fakes. To promote Connect's wifi services, on this radio campaign we creatively played with the names of famous movie franchises "Pirates of the Caribean", Dark Knight Rises" and "Lawrence of Arabia" and transformed them into funny homophone internet alternatives, like "Pie Rates of the Caribbean", "Dark Night Rices" and "Low Rents of Arabia" to communicate that if you want the originals, you can get them with Connect high-speed wifi.