Cannes Lions
BBDO GUERRERO, Makati City / CHILDHOPE PHILIPPINES / 2017
Overview
Entries
Credits
Description
Street Cubes is technology for street kids. An interactive learning system that teaches basic electronics and provides the knowledge street children need for better job opportunities.
Execution
Street Cubes teach the basic concepts of electronics – using its interface and a laptop to complete different interactive activities and challenges. It also includes a set of portable, interlocking blocks that each represent a component within a circuit. Children can express their learning through creativity, collaboration and problem solving.
Outcome
A certification program for children will be implemented and with the background knowledge of electronics, it will help open up better job opportunities for them.
We are targeting over 100,000 kids to receive this education in the first 24 months of the program. A target that can be achieved at a cost less than a dollar per child