Eurobest

Street. Kids.

FCB SHIMONI FINKELSTEIN BARKI, Tel Aviv / OTOT / 2017

Presentation Image

Overview

Entries

Credits

Overview

Background

In Israel, there are thousands of youth that can't live in their houses from many reasons, some are taking out by the Welfare authorities and some are forced to leave. The ones who leave have to survive the street life and fight hunger and wheatear every single day. OTOT is non-profit association, that using as the official authority that provides response for those teens. With many different solutions, OTOT job is to help teens that were thrown out of their houses to get back on their feet. Although there are thousands of homeless youth, the awareness to this problem is low. People are refusing to believe that in 2017 there are still homeless teens with no one that will take care of them.

Execution

The signs were located on main streets in the big cities of Israel (Tel-aviv, Haifa, Jerusalem), they were hung on the 16th of October and will stay there till the end of November.

All in all 50 sings were hung and made a great impact directly and on social media.

Similar Campaigns

8 items

Follow me home

THE CIRCUS CREATIVE FACTORY, Tel-aviv

Follow me home

2023, OTOT

(opens in a new tab)