To help deepen brand engagement for the British Airways 2012 Don’t Fly Olympic campaign we

created a customisable version of the TV commercial using Google Street View API. The activation

lived on Facebook and BA.com and asked people to simply put in their UK post code and press go.

They would then be shown a personalised version of the commercial featuring a BA 777 plane driving past their address with Google Street View. The customisation finished with our Don’t Fly campaign message and #HomeAdvantage hashtag. The activation quickly went viral with 5.5 million unique plays during the Olympic campaign.