How do you create an immersive experience that engrosses the customer in a product without having them have to step out of the door? While experiential has always traditionally involved outdoor activation, Canon thought otherwise. The challenge was in creating an experiential experience for the brand that goes right to the doorstep of the customer and the comfort of his sofa, rather than intercepting them at a location to experience it? That was the challenge that Canon faced with the new Canon 80D launch in Singapore.

A dedicated team of experts from Google and `Canon worked hand-in-hand to ensure that the entire digital experience was seamless and engaging. The website was built on Google’s street view API and allowed customers to travel to the far corners of the globe in search for that perfect shot and compose photos on a virtual EOS 80D for that one perfect shot with their favourite camera brand. Entries were then collated into a gallery to be showcased. Some shortlisted entries even called out salient features of the camera in the photograph’s descriptions. Four lucky winners won a free trip to visit the destination that they had recced.