Cannes Lions
OGILVY BRASIL, Sao Paulo / IBM / 2007
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IBM and World Community Grid created a vast, virtual computer that canbring super computer power to scientists, fighting several diseases such asAIDS and Alzheimers. Anyone can help by downloading a screensaver thatdonates their computer downtime and helps scientists perform in dayscalculations that would otherwise take years. To draw the users attentionto the problem, we created a piece that conveys the message that it is justas easy to join as it is to fall asleep.
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