Brief/objectives: Deliver a brand experience website that draws together previous content in order to further establish the Streetka’s personality.Audience: Highly fashion conscious females aged between 18 – 35 years old.

Creative Solution: We needed an overall idea that would act as the ‘glue’ to bring several successful, but disparate, campaigns for the Streetka. Our thinking also had to work as a future direction for the vehicle. The theme of a modern, urban fairy tale was used to tell the Streetka’s story in a way the audience would find engaging, stylish and appealing.