Cannes Lions

Unexpected Signs

GTB ISTANBUL / FORD / 2018

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Description

Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 3 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.

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