Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / LION CORPORATION / 2016
Overview
Entries
Credits
Description
In the Philippines, advertising for dental healthcare have always featured and communicated the functional aspect of products.
The Systema Stength Campaign disrupts this current practice as it takes an emotional approach to communicate how strong teeth need strong gums.
Similar Campaigns
12 items