The film shows how participating in sport helps girls grow up into strong, confident women. It features a number of stories that cover two distinct time frames: the present, in which we see an adult woman going through a situation that demands assertiveness and courage, and the past, depicting a memory from her own childhood or teenage years. In both situations, the protagonist is faced with what she herself regards as her great challenge. And, to overcome these tensions, she resorts to the power of sport. The spot ends with the words: "As sport turns boys into men, it turns girls into women."