The challenge was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits of the nutrients in a unique and emotional way.

The design creates an impactful visual story using the metaphor of beautiful and elegant birds that have hidden strength. Bespoke bird illustrations bring to life the product benefits in an unexpected and emotive way whilst the brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty.

The Strong brand is selling well above expected rates. It has de-listed existing brands sold through the gyms it is now sold in and is selling 30-40% more than the previous brands were. It has also achieved listing at Selfridges, a decision that was heavily based on the retail buyers' love for the packaging design.