Attendees received Strongbow-branded gifts with fun spicy messages that could be used to interact with other party-goers, particularly those of the opposite sex. People could get lip-shaped tickets that read “Kiss these lips to win.” Party-goers would then receive a Strongbow t-shirt or key-ring.

Between July and the end of September 2005, we organized 1,020 parties. Strongbow sales have increased significantly since the beginning of the campaign, making it the best-selling brand of cider during the summer 2005.