Co-branded TV spots and a dedicated hub on Sky Sports set stunt-based, integrated media challenge.

Our Brazilian female footballers dared cocky Twitter users boasting about their goals (using #worldie #winner) to enter. Brave lads playing FIFA ’14 were prodded to sign-up with one click of their Xbox One.

Through live blogs in football derbies like Manchester United vs City, through interactive video and social content, and via dynamic display remarketing, men selected their teams.

Social sharing at the touch of a button had male pride ignited! Determined not to let their mates down, thousands signed up.

Strongbow “Closeness” scores shot up from 28 to 31 – achieving the highest in market. By firing up male pride and linking it to the brand, we successfully reconnected with men, making them proud to claim victory and drink to Strongbow.

In two weeks, 4,500 men representing 900 five-a-side teams signed-up for our challenge! And over 3.8M UK footy fans viewed our Strongbow match – greater than the total commercial TV audience of the World Cup final. Strongbow social media conversations soared 30%. And the campaign delivered 5.1 million meaningful engagements - x 5.1 the set KPI for the campaign.