The home delivery market is extremely competitive in France: UberEats, Deliveroo, the Burger King application, Just-Eat, everyone is communicating.

How to differentiate ourself?

We started from the insight that McDonald's is a comforting meal. Everyone has their favorite McDonald's menu, their little habits and preferences. When we order McDonald's, we don't want surprises, we simply want to find flavors that we know and love.

So we illustrated with humor all the situations where we need comfort but the context unfortunately means that we are stuck.

For this casting, we had a dual objective: to have atypical faces that attract attention but also voices that were both realistic and pleasant to listen to. Except for the voice of the teenager, which contrasts with his broken voice the accuracy of the other characters. Because we decided to keep the voices of the actors, recorded live on set to feel the restrictive aspect of the situation as much as possible. So we looked for actors who have both accuracy in vocal interpretation but also realism. This film is not a musical, it depicts real people singing normally.

Thanks to its humorous tone, its song that all French people know, and its differentiating approach (we do not show a delivery man, no tasting), the film immediately stood out among the competitors.

Following the campaign, the app was downloaded more than 800,000 times, surpassing competitors like Burger King and Deliveroo as the most downloaded apps. Orders placed on the application increased by more than 47%. And creatively, the campaign was relayed in media around the world.

And creatively, the campaign was relayed in media around the world.