All elements showed that when you missed someone, they were “never far away” as the solution, through Wideroe, was “never far away” – communication led directly to solution of booking ticket.We dominated moments when you are likely to miss someone close and also enabled the audience to create ways of getting those close to them to miss them more (so that they would travel on Wideroe to be reunited).

During campaign period sales +79.8% year on year, revenue +132.7% Same year-on year budget with no decrease of ticket prices. Sold average 6142 extra tickets/month.46,500 votes cast in video competition (Norwegian population 4.5 million, with student population of 70,000 in the 5 target cities of our campaign)