Cannes Lions

VALENTINE'S DAY MATCH

Y&R LISBOA, Lisbon / SPORT LISBOA E BENFICA / 2012

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On Valentine’s Day, Benfica had a special offer for 2 tickets for the Benfica-National match for 25€. So in the week before the game we put 2 radios commercials on air where a woman and a man declared their love for each other and, of course, for Benfica. We used the names of the most important players of Benfica’s 2011/2012 team.

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