Student Flights is a travel company based in South Africa focusing on international student and youth travel, with discounted flight rates and package deals. The kind of people we’re talking to are young, adventurous and fun-seeking individuals wanting to tick off things on their bucket list by travelling the world and experiencing everything it has to offer. We wanted to demonstrate why our market should travel now by creating a campaign that focused on the elderly with a core message of, ‘Travel before it’s not fun anymore’.