Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / FLIGHT CENTRE / 2013
Awards:
Overview
Entries
Credits
Description
Every South African will tell you that they find their own accent flat and somewhat boring. But, take that same accent abroad and it becomes an instant hit with the foreign ladies. The sheer uniqueness of our accent evokes an exotic sense of what South African men are all about. So, to encourage youngsters to take advantage of Student Flight's fantastic deals, we showed how their South African accent could get them...further.
Execution
In South Africa, students generally live a cash strapped existence. So when they are faced with making a purchase, they often apply what is commonly know as Student Economics – the practice of calculating what something will cost in relation to the things that matter the most in their lives i.e. beer, burgers and, well, sex.
So to prove to students that traveling abroad is more affordable than they think, we applied some basic student economics by visually demonstrating the cost of the airfare in terms of beer, burgers and condoms.
Similar Campaigns
12 items