Cannes Lions

STUFU - THE NUTTY STUDENT SNACK FROM ÜLTJE

KOLLE REBBE WERBEAGENTUR, Hamburg / ULTJE & CO. / 2003

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A freshman meets an older student and asks for directions. The older one is eating tons of nuts and raisins and answers in a typical German student’s slang, which means that he speaks in strange abbreviations. The product is called Stufu (Studentenfutter), which could be translated with Stu-Foo (student’s food).

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