This video shows a project with a mission: Prove the effectiveness of Aptitus, the classified Section of El Comercio Newspaper.

We published a real ad fora job that actually doesn't exist in Peru to if it works.

The ad was looking for Action Stunt Doubles.

As a result, more than a hundred amateurs were put through a comic Action Stunt Course, then 5 finalist were chosen to shoot an action scene that was aired online and nationwide.

Finally the mission was accomplished: The effectiveness of Aptitus was proven before the eyes of the whole country.

The implementation was simple too.

We publish the classified ads looking for Stunt Doubles on Sunday for two weeks with a telephone number.

We wanted to prove the effectiveness of the product using our own product as the media in a creative way.

The results were incredible:

We had more than 500 calls. 128 brave amateurs went through the real stunt course. Hundreds of thousands watched the video online. And finally, the sales increased more than 25%. So, the mission was accomplished:

We proved the effectivity of aptitus before the eyes of the whole country.