EE sponsor the BAFTA ceremony every year. With the acute draw on attention that A-list celebrity brings, the brand has a moment to shine, providing they can capture people’s imagination with a novel twist on the standard ceremony fare. And even if they grab more than their fair share of attention, how do they make the spectacle ladder up to something the brand wants to be known for- the superior speed of their network?

BAFTA Style scanner turns red carpet couture into affordable fashion in the swipe of a thumb.

It worked like this… We shot celebrities on the red carpet using our rig and cameras in the press pit. Those images were quickly formatted into mini fashion story spreads, pulling out interesting details as well as the full length shot. Simultaneously, a technology search compiled a list page of related garments across thousands of ecommerce sites. This match list was then published as a page and linked to from that celebrity story. A lot of tech behind the scenes, but for the user a compelling, intuitive journey delivered straight to their Instagram feed from our influencers Lydia Bright and Markus Butler.