The idea was focused on the interaction between digital kiosks and the main screen.

We transformed visitors’ selfies into animated images with particles made of products,

and put them in the screen to make our visitors to be part of our own content.

TVs, washing machines, smartphones, and air conditioners…

We took all of Samsung’s product lineups and represented each of them as particles, as a motif interconnecting them to create new world in the huge entrance screen. We strayed from the typical design elements involving lines, or lighting, and looked towards the products themselves for inspiration.

At each digital kiosk, all of Samsung’s particles come together

to create facial images of visitors, to deliver a philosophy that these technologies exist at the leisure of our consumers. The faces of each visitor from the interaction represented the future of Samsung IoT Technology, which means it could be anyone’s future.

1. The Screen

55 meters, ultra-high 14K resolution and 27 HD projectors aligned with the screen

which was the largest curved screen of IFA history. The spatial gesture of the curved screen attracted visitors into the visionary product world.

2. The Kiosk

We designed our very own digital kiosk for the interaction with 46” display and circle shape of lighting on top. The journey for the kiosk was simple. Welcoming – Guide for Selfies – Transformation – Sending; once the visitors were welcomed to each kiosk, they get participated in taking a selfie, then their selfies get transformed into animated images made of particles of Samsung products and sent to the screen in real-time, right at the end of the brand manifesto.

During the IFA(01/09/2017 – 06/09/2017), total 190 thousand people visited Samsung brand park which was ten thousand more than last year.

The participation for the interaction with kiosks recorded high participation rate (82% to 97% compared to maximum experience per one day of kiosk). With over 14 thousand visitors interacting with the kiosks and the idea spread across SNS platforms all over the world.