Cannes Lions

SUB17 AÑOS

VIVA LA DOBLEVIDA, Mexico City / COCA-COLA / 2014

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The Mexican National soccer team was going through one of their worst times and it was about to be left out of the World Cup of Brazil 2014.

But at the same time, the Under 17 National soccer team stood their faces, reaching the final in the World Cup of their category.

We had to do something, we had to spread the spirit of these young people throughout Mexico and the Mexican national soccer team.

But the real problem was that we had only two days before the Under 17 team played the final, yes, only two days.

Then a lucky coincidence came to our heads. A famous song called 17 years, sung by one of the most iconic groups in Mexico, Los Angeles Azules.

Without thinking, we rewrite the lyrics of the song and in the same day, we presented the idea to Coca Cola and the next day we were recording our song with none other one but Los Angeles Azules.

And here is our song…Our song quickly became a topic of conversation.

We made a whole stadium to sing in the biggest game of our National soccer team. And in two days we get an entire country to lift the mood and celebrate again.

And by the way, Mexico is the World Cup of Brazil 2014.

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