Cannes Lions

SUBARU LEGACY PZEV

DDB CANADA/TORONTO, Toronto / SUBARU / 2009

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

To introduce Subaru’s new Partial Zero Emissions Vehicles, which are 90% cleaner than the average new car. We took something dirty, in this case the language associated with road rage, and cleaned it up.

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