Cannes Lions
STORIES, Tokyo / SUBARU / 2021
Overview
Entries
Credits
Execution
Hands work at a control panel as a pilot calls out to prepare his crew for takeoff in a spaceship. He addresses his young son as Captain Ken and asks him if is ready to go. His sister reports that he may be bit scared. Captain Ken insists that he is ready. Every crewmember begins counting down “5-4-3-2-1 and lift-off!”
Light and water splash across the windows in what we now see is a carwash.
The Sister announces “LEVORG rushes into the stratosphere.”Captain-Ken gets excited.
As they exit the carwash we see the SUBARU in full.
The father hits the ignition button and touches a futuristic, spaceship-looking display screen. The father asks Captain Ken where he wants to go next.
“Let’s go to the stars!”
“Stars?! Roger, Captain!”
We see a telescope in the backseat. They drive off towards a starry night.
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