The first-ever BMW M4 is incredibly fast, achieving a 0-60 time of 3.9 seconds. To showcase this power, our :15 pre-roll video is designed to work with each publisher’s native “skip” button within their video player, enabled after 5 seconds—a full 1.1 seconds after the M4 has hit 60 mph.

The voiceover line in the spot states the concept: “The BMW M4 goes 0-60 faster than you can skip this ad.”

Once the M4 hits 60, it brakes to a stop and allows the camera to pan around it for any viewers who didn’t opt to skip the video.

With 50 million impressions, the video successfully introduced the BMW M4 to enthusiasts and the general public.