Cannes Lions
DDB SYDNEY, Sydney / AUSTAR / 2007
Overview
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Credits
Outcome
The environment in which this campaign was executed within was even more difficult given a significant and highly publicised price increase just 6 months earlier. So the results for this campaign were exceptional delivering above target response and sales.- Clare Burnett, Marketing Executive, AUSTAR Exceeded response target by 183%Exceeded sales target by 68%
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