The game’s creative production was excellent since it resulted in a personalised game environment with the product colours and the Kellogg’s Sucrilhos brand, maximising the impact and perception on viewers.

More than 60% of the subscribers participated in the game, a huge success, and the product’s website presented an increase 30% in the number of hits during this period. Hundreds of emails were sent by children congratulating the game, indicating the excellent acceptance and closeness the brand managed to create within the target universe.