Lotte ZEUS gum stirs up the taste buds for an unprecedented and 'electrifying' experience with its stimulating ingredients.

The Japanese youth have been moving away from chewing gums because they lack sufficient stimulation. We beat other 'stimulating' gums by getting Japanese youth to experience the unprecedented lightning-like stimulation of chewing ZEUS gum.

We developed a device to create thunderous lightning by amplifying electrical currents produced by the cheek muscles when chewing gum. A live performance featuring popular musicians to create a huge lightning storm on the　surface of a huge wall of a building was held, and the live performance was aired as a TV commercial.

In-store distribution 7,000,000 packs.

Promotions were held all over the youth-filled streets of Tokyo with lightning striking wherever ZEUS gum was being chewed. Lightning struck across the city, and ZEUS' electrifying sensation swept through Tokyo.