The national German journal 'Süddeutsche' asked us to develop a tool that would popularize the online offer of news among new readers and that spreads virally.Therefore we developed 'Sag’s mit Ede': Following the concept of fridge magnets one can build any sentence and put it into the mouth of Edmund Stoiber – former Prime Minister of Bavaria. The result can be sent as an e-card.In order to give the politician his voice, 900 words spoken by the cabaret artist Bernd Händel have been recorded. Afterwards the vocabulary, typical for the politician, has been fractionalized and computerized.