Cannes Lions
ROBERT & HORST MARKETING, Munich / SUEDDEUTSCHE.DE / 2007
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Three Weeks before the start of the Soccer World Cup 2006 in Germany, sueddeutsche.de started the WM-Fanblock. It was realised 1 month before the FIFA Worldcup in Germany and was built for those millions of fans who did not get a ticket for a game so that they could build their own fan-corner. Because there was no limit in space it was the biggest (virtual) fan-corner of the world...You could create your own little fan, choose nationality, upload photo, choose fan-corner, open your own (named) fan-corner, write messages to other fans, invite friends, post in a forum…ID: Mr Gold Awardlogin: cannesYou can visit the stadium just by clicking on the right side 'Direkt in den Fanblock' (directly to the fanblock) and then choose 'Deutschland' (Germany). Then, you can see the fanblock the fans other members have created... on the top (left/right buttons) you can see the other blocks and with the 'Menü' (Menu) you can choose other fanblocks from other countries.
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